Business marketing assignment (Starbucks) Essay

Business marketing assignment (Starbucks) - Essay Example Several terrorist groups are targeting the customers of Starbucks Cafe in order to achieve their political goals and demands. For example, terrorist attack in Africa and Middle East took the lives of several in-store customers. These kinds of terrorist activities have negative effect on the business operation of Starbucks. The impact is affecting the overall sales and profit of the organization. Starbucks are selecting politically stable countries for their business operation. This strategy will help the organization to maximize business growth and market share. Recent financial crisis and global economic recession has reduced the purchasing power of people. Low disposable income, increasing unemployment rate, high interest rate and low per capita income reduced the consumption activities of people. Costa Coffee, JD Wetherspoon and McDonalds are the potential competitors of Starbucks. These competitors implemented competitive pricing strategy in order to achieve potential competitive advantages. Low pricing strategy of the competitors is affecting the business performance of Starbucks. The organization is one of the leading employers around the globe. Starbucks has developed ample job opportunities for the job seeking applicants in their coffee shops. This organizational process is helping in economic development and employment opportunities. Moreover, the organization has developed respectable and better social hubs where the people can visit with their friends and relatives. Effective workplace diversity motivates the employees to perform significantly. The organization promoted valuable respect and diversity leading to effective social lifestyle and significant internal stakeholders’ contentment. Starbucks is capitalizing on the potential opportunities that developed due to the implementation of advanced technology. Phone applications, Starbucks cards and payment through online eased the business functions of